Imagine your technician having a “conversation” with your equipment data to troubleshoot failures and system problems. Or automatically analyzing accident reports and camera footage to make your employees safer. These applications are available today for companies that use AI to interrogate their unstructured data—the event logs, images, customer feedback social media posts and reports that technicians and managers create each day. Without powerful technology, it’s difficult or impossible to analyze at scale, making it effectively invisible to your teams.